According to research conducted by Hubsport, a lack of funds is one of the primary problems that new businesses encounter in their operation. If you don’t have a lot of capital and you are unwilling to invest vast amounts of funds into trial-and-error based research, then it makes sense to find the most powerful low-budget ways of building up your brand.
Here are a few of the most versatile ways of brand-building:
1 – Get a Good Website
Even if you’ve been working for months or years on building a perfect product or service, it makes sense to take things one step at a time. It can be frustrating when you are struggling to gain market exposure, but in the early days all you need to do is create content that builds awareness and that educates people about who you are and what you have to offer. You need your customers to be aware of your brand before they will be ready to open up their wallets. Once you have got eyeballs on the website, and people know who you are and what it is that your brand does, you can start working on turning those visitors into conversions.
2 – Work on SEO
Unless your brand is a household name – and let’s face it, if it was then you would not be looking for low-budget marketing advice – most people turn to search engines to find the products or services that they want to purchase. Search engines tailor their results to the user, and they want to provide high-quality information. To rank well in the search engines you need to find the keywords that your prospective customers search for, and build up a profile with those.
3 – Social Media
Two-thirds of Americans have some form of social media profile that they access daily. The most popular sites are Facebook, Twitter, Instagram, Snapchat and Pinterest, but there are many others. Each network has its own focus – photos, short form text, long-form text, short-term and expiring messages, etc. You can focus on one network at a time and learn what makes it unique.
4 – Live Streaming
One area where social media really comes into its own is live streaming. You can do this on YouTube and on Facebook, using it to build up an audience and to tell the world the story of your brand in real-time. Keep in mind, you do not always have to go live. Pre-recorded video production works like a charm too for keeping your audience updated and engaged.
5 – A Unique Brand
These days, there are so many copycats out there and so many concepts have been overdone that no brand could really be called unique, but it is possible to have a brand that has its own identity. Be fun, be charming, be outrageous, or make it clear that you stand for something special. Your brand will be memorable, and memorable is important when it comes to getting people to become paying customers.
6 – Use Influencers
Around three quarters of marketers use influencers to boost their brand. Blogger reviews, sponsored posts, endorsements, live streams, and other techniques carry a lot of weight and can be hugely successful. Influencers are just regular people who have large followings, and it’s this authenticity that makes the posts that they put up have such an impact on the brands that they work with.
7 – Offer Engaging Content
People visit websites for the content that they offer. Google understands this, and ranks websites better if they have rich, engaging content on them. You can build up a good website if you use a mix of infographics, blog posts, podcasts, videos, etc. You will become a noticeable authority on your website’s chosen topic if you have a range of content in different mediums. Some webmasters use freelance writers and virtual assistants to make content. Others write their own. It depends on how much time they have and how skilled they are at writing.
8 – Use Paid Social Advertising
It is sometimes possible to use organic search to attract visitors, and to get visitors from your social media profiles simply through shares and natural engagement. You can boost the traffic by using paid advertising. You won’t get a huge amount of traffic from just one boost. You will still need to put the work in, but with carefully selected boosts you can get closer to your goals.