Category: BusinessNews



In his book “The innovators mindset” George Couros discusses the characteristics of would-be change agents and identifies five things they need. His first two are Clear Vision and Patience/Persistence.

The first is often lacking, today, because many desired changes are negative. They are about making sure that something bad no longer happens or protecting a person or organisation from the consequences if it does happen. They call for things to be abolished or made illegal but pay little attention to what will happen instead. They do little to define what positive benefits change will bring. They fall short of the completeness offered by Martin Luther King in his famous “I have a dream” speech. He went on to show what his dream would look like on the ground. He made the dream come alive for people.

To provide clarity of vision there must be an examination … Read More

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Marketing Executive Job Description


What a marketing executive does

Marketing executives oversee and develop marketing campaigns for promoting services and products. A marketing executive’s role may encompass administrative, commercial, digital, analytical, and creative responsibilities. The role’s details will vary depending on the size and type of employer, in addition to the industry. Marketing executives will most likely work closely with other professionals involved in areas like sales and distribution, production, market research, and advertising.

Key responsibilities

Many aspects of marketing campaigns are overseen by marketing executives over the course of an idea, service or product’s entire lifespan. Therefore, executives often have a lot of responsibility early on in the process and will need to manage their duties and time carefully. Those responsibilities may include the following:

  • Developing and overseeing marketing campaigns
  • Analysing data and conducting research in order to define and identify audiences
  • Presenting and devising strategies and ideas
  • Promotional activities
  • Distributing and compiling
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Advantages Of Online Learning


Traditional education has developed a big disadvantage, having to pay thousands of pounds per term in order to attend the classes has become a major problem for many people. There is also the issue of busy classrooms, budget cuts, and course shortage, and most of the time you will not be getting what you want.

This is why more and more students from all around the world are opting to enrol for online degree programmes. It has resulted in a lot of changes in the system and has provided a lot of opportunities for people looking to learn. Here are some of the advantages you can expect from online learning.

1. Learning whatever you want

You have the choice of picking a program you like in traditional education, but most of the time it will force you to travel away from home and living in a place you don’t know … Read More

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Best Voice Over Practices in Advertising


Voiceovers have been around for the longest time and are a staple in the world of advertising and are a must-have tool for any marketing executive looking to effectively communicate with his or her audiences. With that being said, it is worth noting that voiceovers, though effective, come with their own risks like leading to your ads being rated as generic. At the same time, the continued use of voiceovers could result in the flagging of audience engagement. Here are a couple of tips that should help you get the most out of your next ad voiceover project.

What Voiceover Does Well

The most vital thing about a voiceover should be improving communication. These tools are best engaged as reinforcement techniques that emphasise or describe what’s being depicted on the screen or that simply read the brand’s tagline out loud. While the last option may not be the best use … Read More

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Do I Need Cyber Security Insurance?


We are living in a technologically-focused world, where everything is connected by a programme, application and device. Every day more and more businesses are becoming paperless, leaving everything for the online world. Now more than ever, people are turning their backs on traditional filing systems and paper documents. This is great as it is helping to save the environment and is making business processes much quicker and more streamlined.

So, what’s the downside? You may be wondering. With everything technologically connected, it’s becoming easier for hackers to break in and access all of your company’s sensitive data. This could be anything from the addresses of your employees, to important client payment information. This can shake the very core of your business and create an irreparable fundamental issue for you to deal with.

What is cyber security insurance?

Cyber security is perfect for business owners who share and store a lot … Read More

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