Voiceover narration is one hot field today as it is needed in corporate videos as well as e-learning courses. However, there are many mistakes that may be made when creating voiceover narration projects.
The task of voiceover narration involves an off-camera narrator providing commentary about what is happening on the screen. This is a straightforward concept, however, there are several ways it can go horribly wrong.
Many individuals feel that the process of narration is not difficult at all. Considering the fact that the individual speaking does not have to appear on camera. It would seem that all a narrator has to do is speak a few words and is done.
This is the case if the company has the proper production equipment as well as experience, however, this is usually not the case. Do-it-yourself voiceover narrations usually sound amateurish. Usually, the audio settings and time and are not in sync. And there is very little editing done to the finished product.
When professional voiceover artists are hired, they bring with them professional production assistants, ensuring that the end results are professional.
Cost Over Quality
Trying to save money by using your own voice is another huge mistake It does not matter if you have a receptionist with the voice of an angel or a CEO who is a professional speaker, hiring an inexperienced narrator is going to end up costing you money in the long run.
The voice is simply not telling a story or words on a screen. It is the voice of the company. Those that hire an individual who is not a professional narrator do not understand how important their brand is and how the narrator they choose can give the wrong impression.
The Wrong Voice
While a client may decide to choose a professional voiceover artist, they may still choose the wrong voice for the project. Every professional is not going to be the right choice for every single project. While some voices may work for a more comedic role, others times it may come off as annoying or not suited for the topic or use.
For example, you do not want somebody with a loud voice to talk about a delicate subject. Likewise, an individual with a perky voice is not going to be well suited for a subject dealing with a serious matter or those with a monotone voice for a learning course.
The Wrong Pace
The pace of narration is also incredibly important to match the project. There are going to be certain projects such as e-learning or medical narration that is going to require a slower pace to allow audiences the time to absorb the information. However, still needs to remain at a pace that keeps people interested. The pace is an essential component to voiceover narration projects and those who are experienced know how fast or slow to go for a specific project.
The Wrong Tone
Would you believe an individual who sounds overly happy for a medical procedure video? Or how about going to the same travel destination as one with a monotone or angry voice? You think you could learn anything from an e-learning course from somebody with a snarky voice, These are just small examples of using the wrong tone for the project.
The tone of the voiceover artist is going to impact the mood of the project, and the wrong tone can easily turn off an audience.
The vast majority of voiceover artists have the ability to read a script and decipher what needs to be said and done, however, you want to ensure that everyone is on the same page. For the best results, it is important that clients are able to offer the right voice direction.
If you want your narration project to have a positive impact on your target audience, it is essential to avoid these mistakes. The easiest way to avoid any of these mistakes is by choosing the right professional voiceover artist.