Day: October 10, 2018

How to Market Your Brand on a Budget

According to research conducted by Hubsport, a lack of funds is one of the primary problems that new businesses encounter in their operation. If you don’t have a lot of capital and you are unwilling to invest vast amounts of funds into trial-and-error based research, then it makes sense to find the most powerful low-budget ways of building up your brand.

Here are a few of the most versatile ways of brand-building:

1 – Get a Good Website

Even if you’ve been working for months or years on building a perfect product or service, it makes sense to take things one step at a time. It can be frustrating when you are struggling to gain market exposure, but in the early days all you need to do is create content that builds awareness and that educates people about who you are and what you have to offer. You need your … Read More

Modern Marketing Fundamentals: The Key to Commercial Success

Marketing isn’t just one facet of building a successful business: it’s the realm in which businesses live or die. Without good marketing, a business simply cannot succeed. Mark Cuban, who owns several entertainment companies as well as the Dallas Mavericks, is characteristically blunt about marketing’s role in commercial success: “No sales, no company.” Let’s review the fundamentals of good marketing:

Marketing Defined

There are plenty of different activities that fall under the umbrella of ‘marketing’ and marketing assistant jobs but they’re all intimately related to the products and/or services your company provides. Advertising is perhaps the most obvious example of marketing. The wider field also includes consumer research: these are the steps you take to better understand the wants and needs of your customers. Even product design falls within the scope of marketing, as the way you form your products dictates how well they can meet those wants and needs.… Read More

How to Prevent Asset Theft – How Thieves Think

It is a fact that managers are in charge of assets in an organisation. It does not matter if they are valuable, trucks, cars, trailers, equipment, or simple and normal items, all of them are important to the industry. The million dollar question is, how do you keep these assets safe? Well, knowing the enemy (thief) is a great way to begin. In general, they will help keep you proactive while your fleet or equipment are on the road. Reviewing your point as a manager will greatly help you get into the right mindset. In other words, you will be able to identify vulnerabilities in your security before everything gets out of hand.

Thinking Like a Thief to Protect Assets

The big question is, how do you walk a mile in a thief’s shoes? Well, let’s dive into a portrait of a thief and the way you can use … Read More

Protecting employee privacy by not breaching laws

Employees all have rights in the workplace. They have a right to be free of discrimination, they have a right to be paid fairly, and they have a right to their privacy. Federal and state laws are in place to protect these rights. All employees should be protected from being discriminated against or being treated unfairly.

In addition to the recent GDPR hype, mostly due to GDPR scaremongering by the media,  there are laws that protect employees from unsafe workplaces too. You need to make sure that you conduct your business with these laws in mind and keep employees’ information and their families’ information private and confidential. What follows are five things you could be doing to breach these privacy rights.

1. Publishing personal phone numbers

With personal numbers on them, peoples’ work schedules can be printed. It makes contacting each other for work easier. However, when you put a … Read More

Operating a Business From a Self-Storage Unit

Do you use your kitchen table as your businesses base of operations? Have you had to run your business from one of the rooms (a home office or unused bedroom) in your house? Or is your business taking over your entire living space at home, with marketing and business related materials littered all over your living room furniture and products covering every inch of your floors?

If your answer to any or all the above questions is a resounding “yes”, to make your house your home again, it may be time you moved your business operations to a more business friendly location. However, renting a traditional business space can be quite costly, especially considering the long-term commitment required. It might be worthwhile for you to consider other options before making such an investment. For instance, you can get all the space you might need at a fraction of the … Read More